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Over 20% of women posted photos of their younger selves. Their most common lies revolved around their financial situation, specifically, about having a better job (financially) than they actually do.

Before you throw caution to the wind and empty your wallet into the pockets of an online app with the reckless abandon of a love-struck teenager, there are a few things you should know. A study of over 1,000 online daters in the US and UK conducted by global research agency Opinion Matters founds some very interesting statistics.

Of course there are pitfalls and tripwires in every sphere of life, but this may be particularly true in the context of online dating.

There are literally hundreds (if not thousands) of online scams, and I’m not going to run through any in detail here, but do some research before you go giving your bank details to ‘Nigerian princes’ promising ‘fun moments’.

Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times.

Most people meet their significant others through their social circles or work/school functions. In the search for a potential date, more and more people are switching to less traditional methods. With the rise and rise of apps like Tinder (and the various copycat models) who could blame them.

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