And while expedited shipping is an abnormal cost for most of us, it's a pricey one.
However, Prime's free same-day shipping on over a million items in 8,000 cities when you spend over can save you money, time, and convenience.
The latter, at least, promises increased value to members.
For the 9 annual fee, Prime members get a slew of benefits (which definitely range in usefulness): free two-day shipping, free same-day shipping, and free two-hour delivery on eligible items (of which there are many), exclusive rewards and discounts, Prime Video, Prime Music, online photo storage, music and books, and about 20 other perks. As RBC Capital Markets' Mark Mahaney wrote, "There are three great deals in America today – the Happy Meal (.29), Netflix (.99), and Prime (even @ new price of 9 – up 5 Grande Lattes…a year)." Granted, you may not use every feature included in your annual membership.
We are used to near-instant gratification, and for many of us, it's hard to put a price on that convenience. As of May 11, 2018, Amazon Prime memberships cost 9 per year rather than — an increase of 20%.
The increase comes after a four-year price plateau due to a variety of reasons.
There are more Amazon Prime members than ever and those members are buying in higher volumes, naturally driving up shipping costs.
President Donald Trump has also threatened higher US Postal Service rates for the company overall.
Prime Photos lets you save and share unlimited photos across desktop, mobile, and tablet, as well as share unlimited photo storage with up to five people.Without Prime, you'll get free regular shipping if your order is over , but no two-day perk.This could promote over-shopping (adding more to cart so as to meet the threshold).One of the suspected reasons for the increase in annual fee is how much money Amazon is pouring into its digital content, which is one of the best perks of the Prime membership.Prime Video lets you stream from a large library of movies and TV shows for free, including Prime Originals content, and rent the latest releases for low prices.