At the end of the day it's worth it to them because they make thousands of dollars in profit from lying and deceiving the members who register on their site.
Obviously we don't condone this activity but it's easy to understand what the goal here is.
If you take a look at the screenshot we took (see evidence below) you can see that we haven't uploaded a new profile picture and we haven't filled out any other personal information on that page. How about if we told you that we got tons (over 100) email messages, flirts and activity on our profile page although the profile didn't have photographs or any personal information. If we're not getting emails from real girls that what's really going on here?They do everything in their power to make money off you, this includes lying to you, deceiving you and manipulating you so you will want to pull out your credit card and pay for a monthly membership to there bogus hook up website.(Screenshot of the 108 emails we got on Shag City.) Shag uk confesses to using fictitious profiles on their own website. There is no way for you to identify which profiles are legitimate and which ones are fake.These have also been compromised and are totally bogus.All the "Flirts" that we received are computer-generated, no hot local girl was actually flirting with us.