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Browsing profiles isn’t nearly as time-consuming (or daunting) as mixing with people in a social context.Statistics suggest that about 1 in 5 relationships begin online nowadays.While dishonesty was slightly less prevalent among the British sample, 44% did admit to lying in their online profile.In both the US and UK samples, dishonesty declined with age.Of course there are pitfalls and tripwires in every sphere of life, but this may be particularly true in the context of online dating.There are literally hundreds (if not thousands) of online scams, and I’m not going to run through any in detail here, but do some research before you go giving your bank details to ‘Nigerian princes’ promising ‘fun moments’.A total of 53% of US participants admitted to having lied in their online dating profile.Women apparently lied more than men, with the most common dishonesties being about looks.

One of the big problems with online dating for women is that, although there are genuine relationship-seeking men on the sites, there are also plenty of guys on there simply looking for sex.Many are just ‘fad’ applications that squeeze money from punters with no intention of matching you with a suitable partner. Most people probably wouldn’t be surprised to learn that it’s more common for people to lie in their online profile than be completely honest.Before you throw caution to the wind and empty your wallet into the pockets of an online app with the reckless abandon of a love-struck teenager, there are a few things you should know. A study of over 1,000 online daters in the US and UK conducted by global research agency Opinion Matters founds some very interesting statistics.Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times.Most people meet their significant others through their social circles or work/school functions. In the search for a potential date, more and more people are switching to less traditional methods. With the rise and rise of apps like Tinder (and the various copycat models) who could blame them.

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